Digital Marketing Strategy

The role of marketing is evolving across all industries. As the digital skill gap widens, online shopping rapidly expands and digital advertising proves itself one of the most cost-effective methods to reach your target market, digital marketing skills are in more demand than ever. Having a demonstrated understanding of key digital marketing concepts and the ability to apply strategy and concepts offers a great variety of career choice and helps you adapt to change. A strong understanding in digital marketing can lead to a career in e-commerce, social media marketing, search engine marketing, marketing analytics, marketing automation, marketing strategy and more. This online course teaches students the theory of key digital marketing concepts and how to piece them together to form a comprehensive digital marketing strategy. It features a series of digital marketing case studies in relation to the private and public sector, curated from leading industry sources and examined within webinar formats.